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Parents furious over ‘hypocrisy’ of cereal ad
Kellogg’s accused of pushing Coco Pops while backing obesity campaign
By Martin Hickman, Consumer Affairs Corresponent
Parents have accused the cereal maker Kellogg’s of hypocrisy for suggesting pupils snack on Coco Pops while publicly backing a Government campaign against child obesity.
The US manufacturer is advertising on bus stops with the slogan: “Ever thought of Coco Pops after school?”, and running television adverts showing a pupil tucking in to a bowl accompanied by its famous cartoon monkey.
Parents complain the adverts urge children to fill up on the sugary cereal in the afternoon instead of something healthier. One person posted a message on the social networking site Twitter which read: “Coco Pops after school? Yeah that’s a good idea ruin your kid’s appetite … Well done Kellogg’s.”
This is an ad for Carat
From: Tyler
To: Harman Bajwa
Sent: Fri, January 22, 2010 11:25:21 AM
Subject: Harman
Hi Harman,
Thanks for accepting my friend request on Facebook.
I’m the emerging media strategist at Carat in Boston and I work on the Harman International account. We’re launching our first initiative in partnership with the GRAMMYS on Monday. Harman International is looking to obtain the vanity url facebook.com/harman for their Facebook fan page.
We are currently working with Facebook to reclaim (http://www.facebook.com/help/?page=896#/help.php?page=899) the username, but I wanted to explore opportunities to work with you to acquire the name. In the past, we have offered product in exchange for social domain names. One case in mind was for the new movie Avatar , we were able to give promotional items to the owner of twitter.com/avtr for Coke Zero.
Do you have time to connect today to discuss this opportunity in more detail?
Best,
-tb
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Good Alienate your Female customer work. Read more in Mashable.


















