Parents furious over ‘hypocrisy’ of cereal ad
Kellogg’s accused of pushing Coco Pops while backing obesity campaign

By Martin Hickman, Consumer Affairs Corresponent

Parents have accused the cereal maker Kellogg’s of hypocrisy for suggesting pupils snack on Coco Pops while publicly backing a Government campaign against child obesity.

The US manufacturer is advertising on bus stops with the slogan: “Ever thought of Coco Pops after school?”, and running television adverts showing a pupil tucking in to a bowl accompanied by its famous cartoon monkey.

Parents complain the adverts urge children to fill up on the sugary cereal in the afternoon instead of something healthier. One person posted a message on the social networking site Twitter which read: “Coco Pops after school? Yeah that’s a good idea ruin your kid’s appetite … Well done Kellogg’s.”

Full story via the Independent

Tags: coco pops, independent, kelloggs, obesity, this is an ad