Those cheeky chaps at Wrigleys paid popular crooner Chris Brown to write a song based around the lyrics of a well loved 60’s Doublemint ad jingle - “Double your pleasure/Double your fun”. It turns out  Mr. Brown (and a couple of other well known artists) have been enlisted by ad agency Translation Advertising, which is part owned by none other than Jay Z. This truely is the merging of entertainment and advertising. You can read all about it in this WST article

Tags: Doublemint, Jay Z, Wrigleys